Adap.tv and IAB Australia Embark on Second State of the Video Industry Report

Adap.tv and IAB Australia Embark on Second State of the Video Industry Report
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Adap.tv, a division of AOL Platforms, has teamed up with the Interactive Advertising Bureau (IAB) for the second comprehensive survey of video advertising behaviour in Australia.

Media and marketing professionals have been approached to participate in the State of the Video Industry survey, with the results presented at events in Sydney and Melbourne in late October. Industry professionals who would like to participate can do so by midnight on August 27.

Alice Manners, CEO of IAB Australia, said she would like to see a broad section of the industry participate: “It’s an opportunity for us all to get a snapshot of where we are heading, so the more who take part the better. We’ve added prizes to stir a bit of extra interest (we are giving away four Jawbone Jamboxes), but really the incentive is to help guide the industry through a period of significant change.”

Last year’s survey showed how programmatic buying was on the rise. However, benchmarked against Adap.tv’s State of the Industry Survey from the US, it’s clear the region had some catching up to do.

Mitch Waters, Adap.tv’s managing director in Australia, said this year’s results will be important to determine the rate of take-up of new advertising technologies and identify industry issues, trends and future directions.

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