Ad Telling Men To “Gift Your Wife A Maid” Sparks Outrage

Ad Telling Men To “Gift Your Wife A Maid” Sparks Outrage

A new maid service in India, Book My Bai, has received a large amount of attention online for its ad that said “Diamonds are useless! Gift your wife a maid”.

The ad was reportedly for the Diwali festival, the Hindu festival of lights which is this month, where many exchange gifts.

While the ad has had many social media users questioning whether the ad is sexist, the BBC reported the website’s co-founder Anupam Sinhal said people were reading into the ad too much.

“We did not mean to offend women and it was meant to be taken in a light-hearted manner,” he told the BBC.

Twitter has been divided in what they think about the ad, with some claiming it sexist and others siding with Sinhal’s belief.

Book My Bai’s Tweet:

Lead image via BBC.




Please login with linkedin to comment

Advertising Standards Bureau the reactorharmony

Latest News

Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients
  • Media

Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients

Élysée Collective has appointed a slew of new team members to its growing roster of luxury clients. Chelsea Down, formerly of Black Communications, P.E Nation, and Bonel PR, joins the agency as account director, working across prestige clients including Aman, Bird in Hand, Augustinus Bader, Amouage, Campari Group’s RARE portfolio and Biologique Recherche.Charlie Lewis has […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]