[B&T warns this article contains adult themes and imagery that may offend.] With the advent of the dating app, it appears the 21st century male has no issues sharing a picture of his genitalia (be it unwanted or otherwise) to a potential online suitor, while it’s been found he’s far less inclined to do so for his GP for health reasons.
Enter a witty new campaign for French men’s health association CerHom that is based on research that found over half of French women have received a non-consensual penis pic. That’s compared with just 26 per cent of French blokes who regularly visit their GP for a health check-up.
Put the two stats together and you get this clever new men’s health campaign via TBWA\Paris that encourages blokes to get to the doctor early to check for things like STIs and cancers. Check it out below:
Basically, TBWA set up a bunch of fake profiles of women and when blokes send in photos of their wangers and automated response sends them this: “Hi, Simon! Upon close examination of your photo, it appears that one of your testicles is swollen. This could be a symptom of an infection or cancer. Please consider seeing a doctor and for more information, visit https://dickpic-diagnostic.com/.”
Health conscious chaps are then encouraged to send photographs of their willies to the mobile number 06 98 81 73 51 for an anonymous, free consultation.
