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B&T > Marketing > AccorHotels Extends Partnership With NRL
Marketing

AccorHotels Extends Partnership With NRL

Staff Writers
Published on: 12th March 2018 at 1:36 PM
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AccorHotels has confirmed an extended four-year agreement with the National Rugby League (NRL).

The partnership will see AccorHotels continuing to support NRL clubs and Holden State of Origin teams with their accommodation requirements across Australia and New Zealand.

The partnership initially commenced in 2014 and will now run through to 2021.

AccorHotels will also continue to play a pivotal role as part of the NRL’s Indigenous ‘School to Work’ program offering high school students the opportunity to work across the group’s various hotels.

NRL head of commercial Andrew Abdo (pictured above, right) thanked AccorHotels for its support with the challenging logistics required to keep travelling teams well rested throughout the season.

“AccorHotels employees always ensure that we’re well looked after and they have set the standard for football team accommodation in Australia,” he said.

“Outside of a great place to stay, AccorHotels has invested in our ‘School to Work’ program, taking on a number of Indigenous students finishing up high school and wanting to gain employment experience across the hospitality and hotel sectors.”

Simon McGrath (pictured above, left), chief operating officer at AccorHotels Pacific, said: “There is no doubt that this partnership brings together two iconic brands, and through the executive leadership of Todd Greenberg and Andrew Abdo, it gives us the confidence to further our commitment to the NRL for another four years.

“Outside of the game, the NRL is doing a tremendous amount of work to support Indigenous students through their ‘School to Work’ program.

“It is an incredibly inspiring program and it aligns with what we are doing to grow Indigenous employment in Australia, and we are proud to be working alongside the NRL in this space.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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