Acast Marketplace now has a virtual storefront.
Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget.
Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the advertiser will work with Acast’s experienced sales team to bring that selection to life through an ad or sponsorship campaign.
Over the past six years, Acast has generated nearly $100 million in revenue for podcasters around the world, running hugely successful ad and sponsorship campaigns for more than 3,000 brands.
Acast Marketplace, launched in February as the home of podcast buying globally, giving advertisers access to the world’s best podcasts, the most talented creators, and the most engaged listeners — across any and every podcast listening platform.
And, with this new storefront, the journey from enquiry to campaign execution is simpler than ever. Advertisers can, for the first time, see Acast’s vast network of podcasts in one place, getting closer to the shows that reach their target audiences — wherever and whenever they listen.
This is the next step in the evolution of Acast Marketplace, with more to follow in the months to come — including expansion into more languages, and the development of a completely self-serve buying and booking platform for advertisers.
Acast managing director for Australia and New Zealand Henrik Isaksson said: “Acast has seen four consecutive record months for podcast consumption in Australia, hitting nearly 30 million listens for the first time last month.”
“This new access point into the Acast Marketplace will help us connect even more advertisers with podcasts, as well as attracting and educating new brands in podcast advertising — which in turn will drive more revenue for our creators.
“Creating ease of access will help drive more revenue into podcasting which is something that we believe will help grow the industry. “It’s a digital extension of the incredible work our sales team does on our podcasters’ behalf every single day, helping advertisers understand the breadth and depth of Acast’s content and the unique audiences our shows can reach.”
Please login with linkedin to commentAcast
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]