Vodka brand Absolut has announced the launch of its ‘Create a Better Tomorrow’ campaign which champions and celebrates equality.
Absolut has a longstanding history of promoting global acceptance of equal love and continues this tradition with the new campaign, which includes the announcement as exclusive spirits and major partner for the 2018 Sydney Gay & Lesbian Mardi Gras.
To kick-off the celebrations, Absolut has released a new rainbow limited-edition of the iconic Absolut bottle, as well as a limited-edition rainbow Absolut Botanik can.
Terese Casu, SGLMG CEO said, “We’re very excited to be partnering with Absolut for our 40th Anniversary. Absolut have a long-standing legacy of supporting the LGBTQI community across the world.”
The new limited-edition bottle is the latest in a collection of releases that have shown Absolut’s ongoing support for the LGBTQI community.
In 2008, Absolut was the first spirits brand to adorn their bottle with the Pride flag through a partnership with the flag’s creator, Gilbert Baker.
With the launch of the Absolut Rainbow edition, Absolut is demonstrating its ongoing commitment for equality in Australia.
“The Create a Better Tomorrow campaign celebrates the uniqueness and diversity of the Australian community. It is a way in which we talk to inclusiveness and acceptance of all backgrounds which is key to Absolut’s DNA,” Eric Thomson, marketing director at Pernod Ricard Australia, said.
“Absolut are thrilled to be partnering with the 2018 Sydney Gay and Lesbian Mardi Gras for their milestone 40th anniversary of the globally renowned festival that is the embodiment of celebration, self-expression and acceptance.”
The ‘Create a Better Tomorrow’ campaign will be activated through an integrated campaign launching mid-January until the end of March.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]