Abby Johnson Joins Indie Strategy Shop Untangld As Strategy Partner

Abby Johnson Joins Indie Strategy Shop Untangld As Strategy Partner
B&T Magazine
Edited by B&T Magazine



Strategy consultancy Untangld has appointed Abby Johnson to the role of strategy partner following a year of strong growth.

Johnson will join Untangld to bolster its strategy offering as it works with a portfolio of more than 30 clients locally and internationally.

Untangld offers ambitious founders, CEOs and CMOs an agnostic approach to the integration of brand, customer and experience strategy alongside creativity, and technology, helping deliver effective solutions at pace.

Prior to joining Untangld, Johnson helped to shape the trajectory of iconic brands like David Jones, CommBank and L’Oreal from inside some of Australia’s most awarded agencies including WhiteGrey, Isobar and HostHavas.

Co-founder of Untangld, Danish Chan said, “Abby is a rare kind of strategist. Brilliant yet practical. What she brings to our team and our clients is the ability to deliver transformational thinking at the highest level and then get her hands dirty and design a truly effective content and loyalty program.

“Abby reflects our key values of openness, humility and desire to deliver outstanding strategic thinking so we’re thrilled to have her join in on our mission of being the perfect partner to the modern CMO.”

Johnson, said:“I’ve always been a bit of an agency land outsider, so am delighted to be joining a team that’s shaking up how things work.

“The model at Untangld is all about sprints that deliver actionable outputs, without all the layers of big agency complexity. After freelancing for over a decade, tackling big strategic problems fast is in my DNA, so it’s a perfect fit.”

Johnson added: “Danish, James and Jamal are an all-star team, and the trajectory of Untangld over the past 18 months goes to show it. I’m so excited to be working with them to take their experience offering to the next level.”

Untangld is a founding partner of ‘by The Network’, and serves as the strategic arm of the global network of independent creative agencies. Untangld’s clients currently include Betfair, Vida Glow and CorePlus.




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