The Australian Association of National Advertisers (AANA) has announced that the overarching self-regulatory Code, the AANA Code of Ethics, is now due for a full review entailing consultation with all interested parties.
The Code’s objective is to ensure that advertisements and other forms of marketing communication are legal, decent, honest and truthful and that they are aligned with prevailing community standards. They cover all material over which the advertiser has a reasonable degree of control and apply to all media and digital platforms.
AANA’s CEO John Broome (main photo) said: “In recent years, we have evolved the definition of advertising, as technological and other advances have fundamentally changed the nature of commercial communication, to help ensure that the Codes apply to new forms of marketing, such as user generated content on brand websites and influencer marketing on social media platforms.
“We now want to canvas opinions as to whether the Codes have evolved sufficiently in their application to meet these new challenges. We also want to canvass whether the Codes appropriately reflect contemporary community standards and concerns when it comes to matters such as the treatment of minors, the portrayal of genders, the use of sexual appeal and the treatment of different groups within our society.”
The AANA has released a discussion paper (download it here) to promote a dialogue with all stakeholders and to stimulate informed input to the review. The AANA invites submissions from all interested parties by 5pm on Friday, 18 October 2019.
Please login with linkedin to commentAANA
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]