Check Out This Special New Zealand Ad For A Jacket That Makes You Look Fashionable While Caring For The Environment

Check Out This Special New Zealand Ad For A Jacket That Makes You Look Fashionable While Caring For The Environment
B&T Magazine
By B&T Magazine



Special New Zealand has created the new brand campaign for Kathmandu’s revolutionary BioDown jacket – a jacket that is ‘made for out there, and biodegrades in here’.

Special teamed up with the world-renowned company to launch this product as the latest instalment to the brand’s “We’re Out There” campaign. Narrated by Kiwi actor Rachel House, the ad portrays the life cycle of the jacket, in a fun, light-hearted yet informative manner.

Kathmandu’s chief customer officer, Eva Barrett says, “Kathmandu has set the ambitious goal of having
100% of our products designed and manufactured using elements of sustainability principles by 2025. The
launch of the BioDown jacket demonstrates how deeply committed we are to this 2025 goal and is a huge
step towards achieving our ambitions.”

 

“We’re thrilled to be working with special on this brand campaign. Their team mirrors Kathmandu’s passion
for innovation and have created a campaign which highlights the revolutionary nature of the BioDown
product in a way that feels creative, fun, and thought-provoking,” says Barrett.

Special’s executive creative director Lisa Fedyszyn says, “Great product, great client, great direction.

We’re thrilled with this latest addition to the ‘We’re Out There’ campaign. Eva and the team continue to build
on this exciting brand transformation, and with amazing products like BioDown, we’re having a lot of fun
helping to tell their story.

“It’s so visually arresting and bold throughout, from our hungry little microorganisms to Ibis Elba or Allen
Ibisson or whatever we ended up calling our puppet friend, through to the Bang Bang soundtrack and
Rachel’s voice over. We believe this will have a big impact out there – on our audience and the planet.”

Special’s co-founder, CEO and COO Tony Bradbourne adds, “It’s an exciting time to be working with brands
that are disruptors, and Kathmandu’s BioDown is the epitome of innovation. Special is all about creating
purposeful work and leaving a positive impact on our planet, and this campaign truly delivers on those
fronts. The brand film perfectly reflects Kathmandu’s vision for a more sustainable future.”




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Kathmandu Special New Zealand

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