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Reading: Woolies launches scented Feaster campaign
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B&T > Advertising > Woolies launches scented Feaster campaign
Advertising

Woolies launches scented Feaster campaign

Staff Writers
Published on: 21st March 2013 at 11:55 AM
Staff Writers
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Woolworths has launched a series of hot cross bun scented outdoor ads to promote its Happy Feaster campaign.

The national campaign, which is partnered with Reed Pacific Media, Adshel and JCDecaux, includes special scented displays with the scent of hot cross buns, hoped to drive consumers in-store.

Reed Pacific custom developed the fragrance as part of an extension to Woolworths' earlier work with them.

Late last year, Woolworths and Reed Pacific linked up with News Limited to deliver a series of scented full page advertisements in the mX Sydney newspaper, including a scented strawberries and cream flavour ad.

Another Woolworths ad in Mx late last year carried a Christmas cake scent to encourage shoppers to purchase their Christmas ingredients.

Doug McNamee, marketing manager at Reed Pacific said: "Reed Pacific Media is very excited to have partnered with Woolworths again, for another exciting scented advertising project. Everyone loves the smell of hot cross buns, so it's a real treat to bring the aroma to life for Woolworths' Happy Feaster campaign."

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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