A touching television commercial promoting Museum Victoria’s new permanent exhibition, ‘First Peoples’, at the Melbourne Museum has launched.

The spot (below) was created by Clear and C-Kol.

The ad says: “We walk this land every day. Near you, next to you. And yet we are not close.”

It invites visitors to “come and see what we see” and says the word ‘Wominjeka’, meaning welcome, will help us connect.