We’re becoming increasingly impatient with new research showing we expect real-time help in 78 seconds when we encounter issues online.
The Connecting with Customers report from Live Person, who provide digital engagement solutions, indicates speed, real-time help and simplicity are crucial factors when engaging with brands online.
According to the report, 73% of Australian shoppers identified speed and efficiency as the number one factor in creating a great online experience.
Aussies expect real-time help within two minutes online and 84% say they would return to a company website if their needs were met in a simple and efficient way.
Live People surveyed 1,003 Australians and almost half (44%) claimed they would abandon an interaction altogether and move to another website, due to a poor online brand experience.
Click here for the full report.
Please login with linkedin to comment
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]