We expect help within 78 seconds online

We expect help within 78 seconds online
SHARE
THIS



We’re becoming increasingly impatient with new research showing we expect real-time help in 78 seconds when we encounter issues online.

The Connecting with Customers report from Live Person, who provide digital engagement solutions, indicates speed, real-time help and simplicity are crucial factors when engaging with brands online.

According to the report, 73% of Australian shoppers identified speed and efficiency as the number one factor in creating a great online experience.

Aussies expect real-time help within two minutes online and 84% say they would return to a company website if their needs were met in a simple and efficient way.

Live People surveyed 1,003 Australians and almost half (44%) claimed they would abandon an interaction altogether and move to another website, due to a poor online brand experience.

Click here for the full report.

Please login with linkedin to comment

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]