Valentine’s campaigns ‚Äì from soppy to silly

Valentine’s campaigns ‚Äì from soppy to silly
SHARE
THIS



Agencies and clients have been getting in touch with their romantic side to launch projects and campaigns for Valentine’s Day.

Jetstar and dating site RSVP have launched Australia's first in-flight dating service.

Today, 28 singles will board the 'LoveJet' on a mystery dating flight from Sydney to the Gold Coast. The event was planned after a survey of 1,200 RSVP members revealed the majority would be 'whisked away for lunch or dinner' for their ultimate Valentine's Day. 

The singles were chosen through an application process on RSVP's website and will be coached and cajoled by comedian Tommy Little to ensure there are no awkward pauses en route.

Liz McCarthy, Jetstar's head of marketing and PR, said: "Mystery dating is such a common practice, but to have it unfold in the air will certainly provide a unique experience." 

Creative agency Tongue has put together a book for loved ones, called I Will Love You Until, that is on sale in General Pants Co stores from today until Mother’s Day.

With words by Libby Jane Charleston and illustrations by Jed De Pyper, the hardback features a series of quirky comments such as “I will love you until… The Grand Canyon fills up with pink milk” and “I will love you until… Mount Everest melts in the midday sun.”

Food and drinks company Lion has launched a Valentine’s campaign (pictured) for its Toohey’s 5 Seeds Cider.

Created by the winners of the 2012 Caxton Cadets competition – BMF’s Mark Carbone and Martin Svane – the campaign is appearing in Australian newspaper mastheads in print, web, tablet and mobile formats.

The campaign has a ‘looking for love’ theme and tells a story, following the bearded twins from the original campaign.

Tony Hale, CEO of The Newspaper Works, said: “Fostering the creative use of newspapers across both print and digital platforms is the cornerstone of the Caxton Cadets competition and Lion has provided a wonderful brand opportunity to realise that. The winners of the 2012 Caxton Cadets have demonstrated how transmedia newspaper and advertising can reach a young audience and engage them using both print and digital platforms to sell a compelling story.”

M&C Saatchi is behind a Valentine's campaign for Pizza Hut, for Eau de Pizza Hut. The ad, depicting a cologne bottle spraying out a slice of pizza, was launched off the back of a Pizza Hut Valentine's Day Facebook competition in which the perfume was part of the prize pack.  

Twenty20 Communications has also created a Valentine’s campaign – for Thirsty Camel bottleshops.

The agency has produced ‘The Pick Up’ – a video highlighting the surprises and perils of online dating, with the tagline ‘pick up what you really want’.

Leah Grinter, director of marketing for United Inkeeper Association Limited, said: “We believe this campaign is a great reflection of Thirsty Camel’s brand identity and ties in with the cheeky nature of the brand. It’s fun, it’s bold, and we are excited for its release.”

The movie is available at the campaign website and on Thirsty Camel’s Facebook page.  

And creative agency Lunch Partners is behind a Valentine’s campaign for Sydney’s Kirketon Road Centre, distributing thousands of condoms in bars and clubs in the city with the message: “This Valentine’s Day, wherever you want to shoot your cupids arrow, remember ‘Love is…’”.

The Kirketon Road Centre provides health care services to socially marginalised populations. 

Badjar Ogilvy has created an online Valentine's campaign for Mini, aimed at anyone who hasn't yet bought a gift for their other half. Romantics can visit the Mini Facebook page, tell Mini the name of their loved one, and they will get a personalised love song. 

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]