Val Morgan has announced a sales management restructure with the promotion of Daniel Hill to the new position of chief revenue officer and Tristan Wyse to national sales director for cinema.

Hill (pictured), who has previously worked at IMG and the Seven Network, joined Val Morgan in October 2011, and according to Val Morgan CEO Damian Keogh, his promotion is in recognition of the sterling job he has done leading the cinema sales team nationally.

“As our outdoor business continues to expand, now is the right time to bring the sales teams closer together to provide media solutions across cinema, retail media and pump TV. Dan has the right skill set to continue to drive our business to the next level,” said Keogh.

Tristan Wyse joined Val Morgan in 2007, previously holding the position of Sydney sales director, where he has led the Sydney sales team for the last two years.

"Tristan is the consummate sales professional and has led the Sydney Val Morgan cinema sales team over the past two years with spectacular growth results. He will now assume national responsibilities and continue to report into Daniel Hill,” added Keogh.

The senior executive team will begin a national series of ‘upfront’ events in Sydney next week, showcasing the best in cinema releases for 2014.