Experiential agency Urban has launched its first campaign for Jetstar, after winning work for the airline following a competitive pitch.
The Jetstar Dream Terminal opens today at Westfield Southland as part of a national tour to promote the arrival of the Jetstar Boeing 787 Dreamliner in Australia.
The terminal uses sensory cues to bring to life the aircraft’s features, such as dimmable windows, more comfortable seating and a smoother ride.
Trish McNamara, Urban’s group business director, said: “We couldn’t be more excited to work with Jetstar and deliver a campaign that plays so strongly to our core strengths. The new Dreamliner comes with so many innovative features that all translate well to a live customer experience.”