UPDATED at 2.03pm: Coca-Cola South Pacific has confirmed its appointment of media agency UM that will see a consolidation of media strategy and media buying services.
According to Coca-Cola Naked Communications will continue to work on special projects for Coca-Cola South Pacific.
Coca-Cola thanks both Ikon Communications and Naked Communications for the imact to the business over the last seven and ten years respectively.
Ikon Communications had previously held the account since 2007.
The account is thought to be worth around $30 million.
Mat Baxter, CEO of UM, has said they are unable to comment at this time.
Please login with linkedin to comment
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]