Twitter snaps up Aussie startup for new music discovery app

Twitter snaps up Aussie startup for new music discovery app
SHARE
THIS



Australian startup We Are Hunted has confirmed rumours it has been acquired by Twitter to create a new music discovery app for them.

We Are Hunted was started in Brisbane by Richard Slatter, Stephen Phillips, and Michael Doherty and backed by entrepreneur Graeme Wood in 2007, and designed to showcase the hottest new music tracks on the internet with a constantly-evolving music chart.

A statement on its website today confirmed it will be shutting down the service to create the new app for Twitter, the latest in its range of platforms being built into the site.

It read: “While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team.

“There's no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can't wait to share what we've been working on at Twitter.”

Whilst the rest of the statement said they could not confirm what they are working on, American Idol host Ryan Seacrest has spilled the beans, ironically on Twitter.

He wrote: “Playing with @twitter's new music app (yes it's real!)…there's a serious dance party happening at idol right now”, followed by  “lovin the app…shows what artists are trending, also has up and coming artists… spinning u now @frankturner”.

The move to incorporate music into the site follows the acquisition of the Vine micro-video platform earlier this year, signalling the intent of the social media network to build out its functionality.

Please login with linkedin to comment

Latest News

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

YouTube Bans Alcohol, Gambling And Political Ads From Masthead Unit
  • Technology

YouTube Bans Alcohol, Gambling And Political Ads From Masthead Unit

Gambling, alcohol, prescription drug, and political ads have all been banned from YouTube’s prominent masthead ad unit, the company has announced. YouTube first started policing its masthead unit (the banner at the top of the homepage) during last year’s Presidential election, as a way to stop full-day takeovers on the site. It came after Donald […]

by B&T Magazine

B&T Magazine
Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]