B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • State of Origin
  • AI
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Topple Joffrey with DDB NZ's #bringdowntheking
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Topple Joffrey with DDB NZ's #bringdowntheking
Advertising

Topple Joffrey with DDB NZ's #bringdowntheking

Staff Writers
Published on: 4th April 2014 at 10:06 AM
Staff Writers
Share
3 Min Read
SHARE

With less than a handful of days until the launch of the new Game of Thrones season anticipation is building, especially in New Zealand where fans were challenged to bring down a seven meter statue of the hateful King Joffrey.

A rope, which is connected to a winch, has been strung around the giant statue’s neck and with every tweet using the hashtag #bringdowntheking it comes closer to toppling over.

The giant statue was erected in Auckland’s Aotea Square by DDB New Zealand and production company Finch to promote the SKY New Zealand’s broadcast of the new season on its SoHo channel.

Fans will be able to watch the campaign progress via bringdowntheking.com and watch as the evil boy-king eventually falls via the webcame live stream.

Travis Dunbar, SKY’s director of programming, said: “Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time. It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”

“First we saw a giant 40-foot-long dragon skull wash up on a beach in Dorset, England* and now it’s New Zealand’s turn to spark the fury,” Dunbar adds. The Dragon Skull stunt was used to promote the launch of Game of Thrones season three on British streaming service Blinkbox.

Shane Bradnick, DDB Executive Creative Director, said: “it’s great to be working with clients that want to create ideas that bring the fictional, digital and real world’s together. Let’s bring the bastard down!”

CREDITS: Client:  SKY Television Marketing Director:  Mike Watson Product Marketing Manager:  Amber Cooke Agency:  DDB Group New Zealand Executive Creative Director:  Shane Bradnick Creative Director:  Chris Schofield Digital Creative Director: Haydn Kerr Art Director:  Adam Thompson Copywriter:  Rory McKechnie  Senior Account Director:  James Blair Account Manager: Georgia Newton Agency Producer:  Tania Jeram Executive Producer:  Judy Thompson Digital Business Director: Paul Pritchard Digital Executive Producer: Liz Knox Lead Digital Designer: Sam Schrey  Senior Technologist: Cameron Crosby  PR: Mango Communications: Senior Account Director: Sean Brown: Senior Account Manager: Eleisha Balmer Film Company (production): Finch Executive Producer: Rob Galluzzo TV Producer: Camilla Dehnert Camera Operator: Sam Britten Production Designer: Bruce Everard Prop maker: Phil Gregory Construction Manager Grant Bailey CNC Machining: Styrotech Limited 3D character modeling : Michael Ulloa Engineer: Nick Barnfield  Live Streaming: Slip Stream Managing Director: Aaron Crabb

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?