Digital creative agency, Circul8, has won IAB Australia’s Creative Showcase 8.5 with their Tinder Takeover campaign.
The campaign created for Amnesty International on International Women’s Day saw a Tinder profile created raise awareness that many women around the world don’t have the same choices as those on Tinder.
When women logged on to Tinder, hard hitting messages on profiles were shown that directed them to the Amnesty International’s campaign.
Havas Worldwide Sydney grabbed second place with The eBay Xmas Gift Engine campaign, changing eBay’s search algorithm from ‘items’ to ‘interests’ and created a Facebook app that used the new algorithm.
M&C Saatchi’s The Battle of the Bridge campaign saw third place that fuelled new levels of rivalry between the two Sydney AFL clubs. The fierce fans battle capitalised on Twitter as the club with the most Tweets was declared the winner.
"Social media is well and truly part of the marketing fabric in Australia with Tinder, Twitter and Facebook featuring in this round's three winners. The agencies all used social media in interesting ways to engage their audience and create brand interaction,” Mike Zeederberg, managing director of Zuni and Creative Showcase’s chair of judges, said.
Please login with linkedin to comment
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]