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Reading: The Works wins Keno
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B&T > Advertising > The Works wins Keno
Advertising

The Works wins Keno

Staff Writers
Published on: 9th April 2014 at 1:10 PM
Staff Writers
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The Works Sydney has been appointed as advertising agency for Tabcorp-owned game of chance Keno following a competitive pitch.

The Works and another undisclosed agency were against each other in the final round, with The Works being handed the advertising reins.

The Works will manage strategy, creative, digital and social for the Keno brand, with work starting immediately.

“Keno is a great Australian brand and has got a fantastic growth agenda, we’re looking forward to working with the Keno team to ensure it continues to hold a special place in Australia’s entertainment landscape,” Damian Pincus, creative partner and founder of The Works, said.

“There are great reasons to play Keno and our strategy will focus on the emotional aspect of playing the game combined with the rational benefits it can bring.”

OMD manage media planning and buying for Keno. 

The win is the third Melbourne-based client for The Works in the past 12 months and follows EnergyAustralia and Tetley wins.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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