The Works has made the finals of the 2013 Global EffieAwards for its work on the launch of Jim Beam’s Devil Cut brand.
The independent Sydney agency is the only Australian agency to reach this stage, and is nominated with its international partners, StrawberryFrog in the US and Germany’s Jung von Matt for the awards.
The Devil’s Cut entry is one of nine from across the world to make the finals of the awards and will compete against brands including Coca-Cola, Nike, Smirnoff and BMW for the Grand Effie.
The Awards were judged by top communication executives from around the world at judging events held in Singapore, Mexico, London and New York. The final judging takes place next week and the winners will be announced in New York in May.
The Global Effie nomination comes after The Works, StrawberryFrog and Jung von Matt were handed global Jim Beam duties in January after beating out competition from three international ad networks.
The three agencies have formed a joint venture partnership called FutureWorks to manage the business and have already started work on the campaign with creative teams working on it in all three countries.
Damian Pincus, creative partner at the Works (pictured) said: “We’ve been working with Jim Beam for almost a decade now and this nomination demonstrates that our model of creatives actively involved in client business is delivering successful ideas that work not just locally but internationally as well.
“Our partnership with StrawberryFrog and Jung von Matt is going from strength to strength and we hope to delivereven more effective campaigns for Jim Beam in the years to come.”
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