Parmalat Australia has again teamed up with Sydney agency The Monkeys to launch ‘The Dust’ to promote its beverage Ice Break.
The campaign, which was launched on Sunday, looks at how far Ice Break drinkers will go to get their hands on an Ice Break.
‘The Dust’ was shot in Parachilna South Australia and appears to channel the spirit of cult Australian biker movie, Mad Max.
The last Ice Break campaign by The Monkeys was released late last year and included a customised car showdown (see spot below).
http://www.youtube.com/watch?v=gE6D0xNjPnc
