B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • NRL
  • Federal Election
  • Thinkerbell
  • B&T Women in Media
  • State of Origin
  • AI
  • EssenceMediaCom
  • ARN
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Monkeys channel Mad Max for new Ice Break spot
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Monkeys channel Mad Max for new Ice Break spot
Advertising

The Monkeys channel Mad Max for new Ice Break spot

Staff Writers
Published on: 22nd October 2013 at 12:38 PM
Staff Writers
Share
1 Min Read
SHARE

Parmalat Australia has again teamed up with Sydney agency The Monkeys to launch ‘The Dust’ to promote its beverage Ice Break.

The campaign, which was launched on Sunday, looks at how far Ice Break drinkers will go to get their hands on an Ice Break.

‘The Dust’ was shot in Parachilna South Australia and appears to channel the spirit of cult Australian biker movie, Mad Max.

The last Ice Break campaign by The Monkeys was released late last year and included a customised car showdown (see spot below).

http://www.youtube.com/watch?v=gE6D0xNjPnc

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Initiative Strengthens Leadership Line-Up To Power Next Phase Of IAG Growth
25/06/2025
Indie-pendents Day Has Returned! This Time It’s The Best Of The Best Media Agency Chiefs
25/06/2025
Branding Agency Principals Rebrands IAP2 Australasia To The Engagement Institute
25/06/2025
Netball World Cup 2027 Appoints FutureBrand & Octagon To Build Brand Strategy, Identity & Experience
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?