Mental health and wellbeing in the workplace has been given a positive new look with the recent launch of the SuperFriend website, developed by Melbourne digital agency Evolution 7.
Did you know that around one in five Australians experiences a mental illness in any one year? If you didn’t, SuperFriend wants to change that by promoting education about mental health and providing practical advice to reduce the incidence of suicide and impact of mental illness on individuals, employers, families and friends.
Mental health issues can be challenging and confronting and this site goes a long way in removing the stigma and shifting the way we think about mental illness, particularly in workplaces. A rich pool of online resources covers everything from bite sized health and wellbeing tips, to tackling more serious issues such as drugs and mental illness, anxiety disorders and depression.
“Working with Evolution 7 has been a highly collaborative and positive experience. They took the time to understand the complexities of the subject matter, the sensitivity required and the need for breaking down stigma and encouraging open conversation around mental health and mental illness in workplaces,” said Margo Lydon, SuperFriend Executive Officer. “The team at Evolution 7 invested themselves in our organisation in order to really understand our goals and objectives and the needs of our key stakeholders. We’re very pleased with the results.”
Open, positive and engaging, the design captures the essence of what SuperFriend is about. Serving as a collaborative online space for the mental health community, the site promotes awareness and advocacy, and supports broader business objectives by providing referrals to mental health service providers and recognition to SuperFriend’s supporters.
The homepage acts as a community portal, dynamically pulling in featured news and events, and displaying a real-time Twitter Feed that aggregates tweets from prominent mental health organisations including Lifeline, Reach Out, SANE Australia and headspace. A team blog, video content and site wide social media integration help to propagate and strengthen the mental health message.
Evolution 7 Director, Mack Nevill, said, “We were thrilled to win the pitch – it's been a fantastic project to work on and we've been able to realise a really vibrant experience, with a strong social media presence that brings the "conversation" into the site itself. SuperFriend is a great initiative and we're looking forward to working closely with the SuperFriend team to raise the profile of their cause.”
SuperFriend is a nationwide initiative aimed at improving the mental health and wellbeing of Australians, and reducing the impact of mental illness in the workplace. SuperFriend is the Mental Health Foundation of the Industry Funds Forum, a non-profit entity whose members are Australia’s largest industry superannuation funds. SuperFriend’s role is to facilitate the delivery of mental health information, initiatives, programs and referral pathways to assist industry fund members and employers.
About Evolution 7
Evolution 7 is a Melbourne digital agency bringing together talented creatives and developers to produce stunning, innovative, and inspiring work. We design and implement creative and unique websites, customised applications, and digital strategy. Our clients range from boutique firms to well-known Australian companies and international brands. With a proven track record and over ten years of experience, we consistently deliver work at the highest standard with diligence, passion, and skill.
Evolution 7 Media enquiries
For further information please contact Evolution 7 on +613 9429 0033
SuperFriend Media enquiries
For further information about SuperFriend please contact Margo Lydon, Executive Officer on +613 9923 7165
Please login with linkedin to comment
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]