South African import turns cows upside down
Cadbury Dairy Milk has released the latest in its Joyville campaign with a herd of floating cows allegedly producing the bubbles in its Bubbly range.
The 30 second TVC, which airs nationally from 29 September, coincides with a new flavour, strawberry, added to the range.
The launch will be supported with a campaign encompassing TV, PR and Search.
In the TVC viewers are taken on behind the scenes at a Joyville dairy to reveal where Cadbury Dairy Milk Bubbly comes from.
A “lovable” bubbly farmer introduces Joyville’s upside‚Äêdown floating bubbly dairy cows (each with its own personality of course!), and shows us where the magic happens.
Floating Cows was originally developed in South Africa and proved so popular it has been repurposed for the Australian market.
http://www.youtube.com/watch?v=3xJKMrkYNIM
Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk said he is excited by the creative campaign that aims to breathe new life into the Bubbly brand.
Credits: TVC originally developed by Ogilvy Johannesburg, recut for Australia by Saatchi & Saatchi Sydney; Media Carat; PR Royce Communications.
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