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Reading: South African import turns cows upside down
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B&T > Advertising > South African import turns cows upside down
Advertising

South African import turns cows upside down

Staff Writers
Published on: 25th September 2013 at 1:34 PM
Staff Writers
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Cadbury Dairy Milk has released the latest in its Joyville campaign with a herd of floating cows allegedly producing the bubbles in its Bubbly range.

The 30 second TVC, which airs nationally from 29 September, coincides with a new flavour, strawberry, added to the range.

The launch will be supported with a campaign encompassing TV, PR and Search.

In the TVC viewers are taken on behind the scenes at a Joyville dairy to reveal where Cadbury Dairy Milk Bubbly comes from.

A “lovable” bubbly farmer introduces Joyville’s upside‚Äêdown floating bubbly dairy cows (each with its own personality of course!), and shows us where the magic happens.

Floating Cows was originally developed in South Africa and proved so popular it has been repurposed for the Australian market.

http://www.youtube.com/watch?v=3xJKMrkYNIM

Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk said he is excited by the creative campaign that aims to breathe new life into the Bubbly brand.

Credits: TVC originally developed by Ogilvy Johannesburg, re­cut for Australia by Saatchi & Saatchi Sydney; Media Carat; PR Royce Communications.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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