The Sochi Olympics proved to be a bit of a hit around Australia this weekend with ratings for Friday, Saturday and Sunday night peaking at over a million viewers.
According to OzTam preliminary metro ratings for the weekend, Valentine’s Day saw many people staying in as the evening events of Sochi peaked at 1.45 million.
The evening events within capital cities peaked at 953,000 viewers when combining Ten and One.
One Ten alone the evening coverage saw the timeslot become the number one for people over 55 and the late night coverage becoming the number one in its timeslot in 25 to 54s, under 55s and the total people.
Saturday night saw similar results, with the total number of viewers for the evening events peaking at 1.5 million and the late night viewers peaking at 1.1 million.
However on Ten alone the Sochi Olympic evening coverage came in tenth in its timeslot for under 55s, a contrast to the previous night.
Last night saw the most people for the weekend sitting down on their couches to see what the games had to offer.
The ratings show an average of 873,000 million capital-city and regional viewers tuned in for the evening events, with the peak reaching a high of 1.84 million.
The women’s snowboard cross final brought in a peak of 1.68 million and placed eighth in the top ten programs across the night in people under 55.
It’s not just snuggled up on couches that has Aussies tuning in to the Olympics, the ratings show people are also using the internet to catch up on their favourite events.
Results show Ten’s catch up channel TenPlay has received 815,000 video views and 1.72 million page views since February 6.
Ten’s total combined share for Sunday night was 17.6%, with Ten’s other Olympic coverage channel, One, grabbing 6% of that share.
Please login with linkedin to comment
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]