Sochi peaks at over a million

Sochi peaks at over a million

The Sochi Olympics proved to be a bit of a hit around Australia this weekend with ratings for Friday, Saturday and Sunday night peaking at over a million viewers.

According to OzTam preliminary metro ratings for the weekend, Valentine’s Day saw many people staying in as the evening events of Sochi peaked at 1.45 million.

The evening events within capital cities peaked at 953,000 viewers when combining Ten and One.

One Ten alone the evening coverage saw the timeslot become the number one for people over 55 and the late night coverage becoming the number one in its timeslot in 25 to 54s, under 55s and the total people.

Saturday night saw similar results, with the total number of viewers for the evening events peaking at 1.5 million and the late night viewers peaking at 1.1 million.

However on Ten alone the Sochi Olympic evening coverage came in tenth in its timeslot for under 55s, a contrast to the previous night.

Last night saw the most people for the weekend sitting down on their couches to see what the games had to offer.

The ratings show an average of 873,000 million capital-city and regional viewers tuned in for the evening events, with the peak reaching a high of 1.84 million.

The women’s snowboard cross final brought in a peak of 1.68 million and placed eighth in the top ten programs across the night in people under 55.

It’s not just snuggled up on couches that has Aussies tuning in to the Olympics, the ratings show people are also using the internet to catch up on their favourite events.

Results show Ten’s catch up channel TenPlay has received 815,000 video views and 1.72 million page views since February 6.

Ten’s total combined share for Sunday night was 17.6%, with Ten’s other Olympic coverage channel, One, grabbing 6% of that share. 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]