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Reading: Seven dominates evening viewing
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B&T > Media > Seven dominates evening viewing
Media

Seven dominates evening viewing

Staff Writers
Published on: 13th February 2013 at 11:03 AM
Staff Writers
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Seven strangled its competitors again last night, winning a commanding 30.9% share of total free-to-air audiences with My Kitchen Rules and Packed to the Rafters leading the charge.

Seven’s main channel share was more than 10 points greater than Nine’s 18.3% and dwarfed Ten’s 12.7%.

My Kitchen Rules wooed 1.916 million viewers last night and lead the 16-39 and 18-49 demographics as rival MasterChef: The Professionals pulled only 558,000 viewers.

MasterChef proved more popular with the 16-39 demo where it sat in 10th place with 188,000 viewers compared to 12th place in the 18-49 age group.

Seven’s Packed to the Rafters was Tuesday evening’s second most watched show with an audience of 1.325 million.

The family-focused drama came second in the important 16-39 and 18-49 demos, according to OzTam’s preliminary metro ratings.

 The Block: All Stars, which was up against MKR and MasterChef, sat in ninth place with 926,000 viewers.

The reno show sat in fifth place amongst viewers aged 16-39 and 18-49.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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