SapientNitro has promoted Dena Michell to office lead of its Sydney operations amid “rapid growth”.
Michell has been with SapientNitro for three years and was most recently responsible for a portfolio of national and Queensland-based clients.
Paul Bennett, national managing director of SapientNitro Australia, said: “Dena will now take on the senior leadership role within the Sydney office, as well as responsibility for many of our multinational clients in collaboration with the APAC team.”
Michell has experience across FMCG, retail, financial services, automotive, hospitality, airlines and tourism.
She started her career at JWT in South Africa and before joining SapientNitro had moved up the ranks of Draftfcb South Africa to become business director.
In a statement SapientNitro said Michell’s promotion came “as the clients and staff at that office experience rapid growth”.
Bennett added: “The Sydney office has grown substantially with new clients including Unilever and BT Financial Group.”
However, the agency recently split with client Volvo Car Australia after the brand moved its account to Arnold Furnace due to global alignments.
In November last year the agency was also forced to make 15 staff redundant across Sydney, Melbourne and Brisbane following the loss of Stockland Residential’s Queensland and Victorian business.
Please login with linkedin to comment
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]