When scouting out tourist to-dos its common for holidaymakers to refer to the experiences of bloggers, guide books, family and friends but Tourism Victoria is ramping holiday planning up.
Now, potential Melbourne visitors have the opportunity to remote control the experiences of four real-life tourists. To see where the tourists are now and tell them where to go click here.
The tourists are equipped with bikes and live streaming cameras with members of the public able to tell them where to go and what to do via the Remote Control Tourist website.
The tourists can also be controlled through Facebook and Twitter with mobile streaming video technology, social media and bespoke maps all in play.
The $3.6m virtual tourist experience was created by Clemenger BBDO Melbourne and forms part of Tourism Victoria’s long-running ‘Jigsaw’ and 'Play Melbourne' campaigns.
There will be two live tourists available to direct at any time from today (October 9) until Sunday, October 13.
The remote control tourists can be directed to visit locations in Melbourne CBD and surrounding suburbs.
Leigh Harry, chief executive Tourism Victoria, said: “The campaign is a ground-breaking digital initiative that will engage potential tourists with all Melbourne has to offer. Remote Control Tourist is a world first – no other tourism destination has anything like it.”
Clemenger Melbourne’s creative director Julian Schreiber added: “It’s both thrilling and terrifying to invite the public to completely control a person as they explore the city. But what better way to let people discover for themselves the kind of experience you can have in Melbourne?”
Credits: client Tourism Victoria Chief Executive Officer: Leigh Harry General Manager, Destination & Product Marketing: Dorana Wirne Group Manager Brand Strategy & Advertising: Nicole Bradley Manager Melbourne Marketing: Dylan Reed Manager Advertising & Media Services: Natasha Rowson eMarketing Manager: Michael Hauser Managing Editor – Digital: Andrea Trimble Social Media Manager: Phil Lees Social Media Community Manager: Andy McGinniss Senior Melbourne Marketing Coordinator: Tania Mikolajczak Acting Group Manager Destination Communications: Lisa Hunt Agency Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Creative Directors: Julian Schreiber and Tom Martin Senior Creative Team: Luke Thompson and Clark Edwards Client Service Director: Simon Lamplough Group Account Director: Brett Williams Account Director: Kate Forster Account Manager: Magda Pabich Executive Producer: Sonia von Bibra Digital Creative: Pete Hutchison Data Strategist: Carl Oldham Senior Digital Producer: Louise Sergent Senior Developer: Nigel Dunn Craft: Jake Turnbull Print Producer: Michael Travers Head of Craft: Simon Redwood Senior Planner: Matt Kingston Social Lead: Nathan Rogers Branded Content Editor: Ben Birchall Produced and built: Tool of North America Director: Jason Zada Head of Digital Production: Joy Zuraitis Senior Digital Producer: Adam Baskin Line Producer: Steven Steiner Senior Developer: Jason Nickel Managing Partner – EP Digital: Dustin Callif President: Brian Latt Produced and built: Exit Films Managing Director/Executive Producer: Corey Esse Executive Producer: Emma Lawrence Line Producer: Kate Merrin Story Producer: Becky Taylor DOP of Teaser: Shelley Farthing Dawe Operations Director: Grantley Smith 1st Assistant Directors : Eddie Thorne and Cameron Watt Studio Directors : Brett Ludeman and Nathan Earl Livestream: Grant Harper Editors – daily lifts: Chris Reynolds and Matt Weston Editor – Teaser & How to video: Terence Race (The Trace House) Editor – Daily highlights edits: Raphaela Lee (Finish) Post Production: Online – Teaser/How To: Crayon & XYZ Studios Grade – Teaser/How To: CJ Dobson – Pocket Post Sound mix sound engineer: Paul LeCouter – Flagstaff Music: negotiator: Karl Richter – Level Two Music
Please login with linkedin to comment
NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]
Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]
Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]
Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]
SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]
Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]
Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]
Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]
The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
KIA's marketing boss coy on how much all these stars cost. Was even more coy on the bar tab at the end of the shoot...
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]