When scouting out tourist to-dos its common for holidaymakers to refer to the experiences of bloggers, guide books, family and friends but Tourism Victoria is ramping holiday planning up.
Now, potential Melbourne visitors have the opportunity to remote control the experiences of four real-life tourists. To see where the tourists are now and tell them where to go click here.
The tourists are equipped with bikes and live streaming cameras with members of the public able to tell them where to go and what to do via the Remote Control Tourist website.
The tourists can also be controlled through Facebook and Twitter with mobile streaming video technology, social media and bespoke maps all in play.
The $3.6m virtual tourist experience was created by Clemenger BBDO Melbourne and forms part of Tourism Victoria’s long-running ‘Jigsaw’ and 'Play Melbourne' campaigns.
There will be two live tourists available to direct at any time from today (October 9) until Sunday, October 13.
The remote control tourists can be directed to visit locations in Melbourne CBD and surrounding suburbs.
Leigh Harry, chief executive Tourism Victoria, said: “The campaign is a ground-breaking digital initiative that will engage potential tourists with all Melbourne has to offer. Remote Control Tourist is a world first – no other tourism destination has anything like it.”
Clemenger Melbourne’s creative director Julian Schreiber added: “It’s both thrilling and terrifying to invite the public to completely control a person as they explore the city. But what better way to let people discover for themselves the kind of experience you can have in Melbourne?”