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B&T > Advertising > Reclaim your personal space
Advertising

Reclaim your personal space

Staff Writers
Published on: 7th May 2014 at 11:38 AM
Staff Writers
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Sometimes it’s hard to have your own personal space in our crowded city streets.

People breathing down your neck at ATMs, the giant car hot on your arse as you drive or maybe taking over half your parking space.

Honda have taken this on board and create its latest campaign for the Honda City under the message ‘reclaim your personal space in the city’.

Created in partnership with Leo Burnett Melbourne, the new national TVC spot aired Sunday May 4.

“After home and work, the car is technically our ‘third’ space. We spend a lot of our lives behind the wheel, so it’s important this space provides drivers with all the comfort, connectivity and room they desire,” Jason Williams, executive creative director of Leo Burnett Melbourne, said.

“It should feel like their very own personal sanctuary.”

Honda Australia general manager communications and customer, Jason Miller added: “Honda engineers have managed to do the impossible with the new Honda City by creating a light car that’s loaded with clever, compact-thinking both inside and out.”

The campaign will be supported by cinema, outdoor, direct, online, social and dealer communications.

Check out the TV below.

http://www.youtube.com/watch?v=jr1D98VvC04

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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