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Reading: Rare opens its doors in Melbourne with international augmented reality partners
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B&T > Uncategorised > Rare opens its doors in Melbourne with international augmented reality partners
Uncategorised

Rare opens its doors in Melbourne with international augmented reality partners

Staff Writers
Published on: 18th February 2013 at 11:51 AM
Staff Writers
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A new digital agency, dubbed Rare, has this week opened its doors for business in Melbourne

Rare is headed by Tim Meyer, the former head of digital at ITWire Group, and Frank Materia, who was previously partner at integrated agency Faith.

Rare’s website describes the agency as an augmented reality (AR) specialist with the business recently partnering with two European based technology developers.

The developers are Reflekt, a supplier of user-orientated AR solutions, and rrooaarr.

“The sophistication of AR has overtaken QR Codes as the new way to bring print media to life,” Meyer said.

“With the use of a smart phone/devise, AR will engage customers with an amazing interactive experience.”

Rare also offers web development, communications, graphic design, marketing and strategy as well as content management services.

The agency counts Pioneer Electronics, Kiss FM and Safari Music as its foundation clients.

The agency currently has a total of four staff members with Meyer as head of digital, Materia as partner with Brad Slater as marketing director and Kayla Savill in marketing.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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