RSVP’s famous kiss symbol is the star of the internet dating site’s latest campaign, by MercerBell.
The campaign encourages romantics to search RSVP and get things started with a kiss.
David Bell, ECD at MercerBell, said: “RSVP is the real deal for genuine daters and the kiss is a magical symbol that not only links directly with the way people connect on RSVP, it also reminds our audience of the thrill of romance.”
Glenis Carroll, RSVP general manager, added: “Our core audience of 30-something men and women use RSVP as a key part of their social repertoire. With this campaign we wanted to reflect the integration of our site into their daily lives and show the variety of mobile devices today’s singles use to meet and connect with new people.”
The campaign will appear on TV and online.
Client: RSVP; general manager: Glenis Carroll; marketing directors: Jayne Andrews, Melanie Dudgeon; agency: MercerBell; ECD: David Bell; art director: Sarah Straker; copywriter: Shelley Dodd; producer: Baz Milas; director: Scott Otto Anderson; production: Photoplay
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