Sound Alliance has won a series of experiential work for Absolut, following a competitive pitch.

The agency has been appointed by the Pernod Ricard brand to launch limited editions of its Absolut vodka at activations around the country.

Sound Alliance will work alongside Absolut’s existing agency partners – Tongue, which handles digital work, and Cav Con, which looks after the brand’s PR.

Neil Ackland, CEO at Sound Alliance, said: “We will be working with Absolut on launching new, limited edition Absolut bottles over the next 12 months through event activations around the country, tapping into our knowledge and insight of Absolut’s core target demographic of sophisticated and fashionable people.”