The importance of speedy payment in tricky situations is played on in a new spot by McCann for MasterCard PayPass.
The TVC shows a mum avoiding an awkward moment in the supermarket, when her young ‘pirate’ son comes face-to-face with an old man wearing an eye patch.
John Mescall, executive creative director of McCann Australia, said: “What happens when you take a young kid with a sword, an old bloke with an eye patch, and a man with a MasterCard and put them allm together in the same ad? This.”
The campaign launches with the 30-second spot on Sunday. Throughout 2013, it will evolve to include out-of-home and a usage promotion developed by MercerBell.