The importance of speedy payment in tricky situations is played on in a new spot by McCann for MasterCard PayPass.
The TVC shows a mum avoiding an awkward moment in the supermarket, when her young ‘pirate’ son comes face-to-face with an old man wearing an eye patch.
John Mescall, executive creative director of McCann Australia, said: “What happens when you take a young kid with a sword, an old bloke with an eye patch, and a man with a MasterCard and put them allm together in the same ad? This.”
The campaign launches with the 30-second spot on Sunday. Throughout 2013, it will evolve to include out-of-home and a usage promotion developed by MercerBell.
Credits:
Client: MasterCard; MasterCard VP head of marketing Australia: Michelle Pilot; MasterCard VP brand marketing: Anthony Dumont; Agency: McCann; executive creative director: John Mescall; creative director: Joe Hawkins; copywriter: Rachel Guest; art director: Celine Faledam; producer: Charlotte Wilson; art buyer: Rachel Lounds; account management: Alex Baker & Lisa FitzGerald; planning: Karl Bates and Alex Concannon; production: Jungleboys; producer: Alex Hay; director: Abe Forsythe; music: Silencio, Sydney
