The importance of speedy payment in tricky situations is played on in a new spot by McCann for MasterCard PayPass.
The TVC shows a mum avoiding an awkward moment in the supermarket, when her young ‘pirate’ son comes face-to-face with an old man wearing an eye patch.
John Mescall, executive creative director of McCann Australia, said: “What happens when you take a young kid with a sword, an old bloke with an eye patch, and a man with a MasterCard and put them allm together in the same ad? This.”
The campaign launches with the 30-second spot on Sunday. Throughout 2013, it will evolve to include out-of-home and a usage promotion developed by MercerBell.
Client: MasterCard; MasterCard VP head of marketing Australia: Michelle Pilot; MasterCard VP brand marketing: Anthony Dumont; Agency: McCann; executive creative director: John Mescall; creative director: Joe Hawkins; copywriter: Rachel Guest; art director: Celine Faledam; producer: Charlotte Wilson; art buyer: Rachel Lounds; account management: Alex Baker & Lisa FitzGerald; planning: Karl Bates and Alex Concannon; production: Jungleboys; producer: Alex Hay; director: Abe Forsythe; music: Silencio, Sydney
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]