EXCLUSIVE: GPY&R Brisbane has scooped the University of the Sunshine Coast’s (USC) creative account after a tender.
Patts takes the work from incumbent Engine Group, which produced the university’s most recent brand campaign, ‘The best of both worlds’.
‘Best of both worlds’ featured a student discussing the perks of attending a university recognised for both its academic qualities and its recreational facilities (including its proximity to the beach). “There’s also the chance to surf some pretty awesome breaks”, the hero says.
Under the new two year contract Patts will undertake all brand work and produce an integrated media campaign which includes TV and online.
Peter Hinton, USC director of marketing and communications told B&T there would likely be no major changes to the direction of the brand work.
Earlier in the year Australian treasurer Wayne Swan announced a $30m federal funding boost to the university. Moving forward USC will build a “state-of-the-art Engineering Learning Hub” with the grant.
Swan told the Sunshine Coast Daily at the time: "I'm thrilled at what this facility will mean for the Sunshine Coast, somewhere with a very special place in my heart.
"By delivering first-class education facilities we will help generate jobs and future prosperity for the Coast region, and the country."
USC is one of Australia’s fastest growing universities. It opened its doors in 1996 with 500 students and today counts more than 8,000 enrolled students. It aims to reach 12,000 by 2015, according to the USC website.
Below: TVC by Engine Group 'Best of both worlds'
Please login with linkedin to comment
Once seen as one of the more boring mediums, OOH has now become the golden child of creatives everywhere. In a world where so much is digital, OOH offers brands a chance to interact with their customer in the real world. The OOH offering of the Barbie movie further cemented its position as a creative […]
It might market itself as the unifying brand for women, however, Greenpeace is having none of beauty brand Dove’s claims, calling out its plastic pollution in a new campaign. According to the environmental watchdog, the Unilever-owned brand has been fuelling a human and environmental crisis by pumping huge volumes of toxic single use plastic out […]
The Sydney Morning Herald has reported that the police DID receive allegations that radio presenter Alan Jones assaulted a schoolboy, despite the NSW police commissioner saying last week that no such claims had been made. In a story published today, the masthead reported that in November 2017, two detectives met with schoolboy Neil Ogden (pseudonyms) […]
The likes of ARN, Southern Cross, Seven, oOh!media and Nine could stand to lose as much as $1.1 billion in advertising spend to retailers such as Woolies, Coles and Amazon by 2027 according to investment bank Morgan Stanley. The bank has downgraded its valuation in the listed media companies, saying that the threat of retail […]
Irish lager and cider brand Rockshore has enlisted former Boyzone band member Ronan Keating for a witty take on what the Irish call St. Stephen’s Day (or Boxing Day, as it’s more commonly known). The carolling number sees Keating, 46, paired with the brand’s ambassador – a fella by the name of Rocko – duetting […]
When it comes to prepping for the most wonderful time of year, the sooner, the better. Early holiday marketing planning sets the stage for a smoother, more effective and more profitable holiday season, ensuring retailers are well-prepared to meet the demands and expectations of holiday shoppers. Lead Image: Jonathan Reeve Below are a few tips […]
Digital consultancy G Squared has been appointed by leading online marketplace Gumtree to drive search and deliver improved customer experiences across the platform. Lead Image: George Photios, director at G Squared. Gumtree appointed G Squared following a multi-agency competitive pitch, with the Sydney-based independent tasked with managing search engine optimisation through organic search, as well as […]
It was like a scene from a fairytale – on a secluded sunset-lit beach, YouTuber Tammy Hembrow’s boyfriend Matt Zukowski got down on one knee and asked her to marry him. The blonde beauty then breaks down in happy tears, before saying yes and embracing the Love Island Australia star. She then posted the scene […]
Independent creative communications agency we scout has been awarded the consumer PR brief for Renault Australia’s launch of the Kangoo E-Tech and the Megane E-Tech, as well as winning work with Markot and SuperPark Australia following a series of competitive pitches. Lead Image: L-R – we scout co-founders Annabelle Jones & Lori Susko. “Partnering with […]
The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6 per cent growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7 per cent vs. 2022). However, media […]
JOLT has partnered with Polestar to launch an integrated, customer insight-led campaign celebrating Polestar drivers’ ‘Electric Living’ on the road whilst debunking ‘range anxiety’ – the common barrier to electric vehicle (EV) ownership, through a dynamic, data-led approach. The campaign harnesses the aligned values and synergy between Polestar and JOLT, with both brands dedicated to advancing […]
Challenger Internet service provider Superloop has appointed Zenith Australia to manage its media strategy, planning, buying and research across all channels as it scales its business for more growth. The appointment signifies the consolidation of the account under Publicis Groupe, with Leo Burnett already managing the creative duties for the brand, launching the ‘Refresh Your […]
Acast has delivered podcast creators returns of AUD $31 million in Australia and New Zealand since launching locally in 2017. Furthermore, Acast now boasts more than 31 million monthly listens in the region, propelled by a series of local podcast signings in 2023 that have further fuelled the region’s burgeoning creator economy. Acast is committed […]
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]