Communications agency OMD has extended its contract with Tourism Australia, since winning the account back in 2012.
Nick Baker (pictured), chief marketing officer for Tourism Australia said the company’s wide span to 16 global markets makes effective global media planning and buying critically important.
See full release below.
Sydney, Thursday, 6 March 2014
TOURISM AUSTRALIA EXTENDS CONTRACT WITH OMD
OMD are delighted to announce that they have signed a contract extension with Tourism Australia. Having landed the global account back in 2012, the contract; which is hubbed out of OMD Sydney, includes coverage across 16 markets, incorporating offline, online, SEO, SEM and Social.
This extension by Tourism Australia is testament to OMD’s strength managing international complex businesses and integrating specialised capabilities to drive great results for clients. The last three years have seen Tourism Australia and OMD collaborate on a number of notable campaigns including Dream Team, There’s Nothing Like Australia relaunch, and the recent Best Jobs in the World, which saw an unprecedented success, driving over 600,000 entries. The collective work has delivered strong commercial outcomes for Australian Tourism, with 2013 ending with 6.5 million visitor arrivals for year ending December 2013, an increase of 5.5 per cent YOY.
Peter Horgan, CEO OMD Australia commented, “We are excited to continue our partnership with Tourism Australia, who have tapped into our breadth of capability over the past three years in delivering great work. Tourism Australia is a flagship account and we look forward the continued relationship.”
Tourism Australia’s Chief Marketing Officer, Nick Baker, said its marketing activities spanned 16 key international markets, making effective global media planning and buying critically important.
“Today's international traveller is savvy and sophisticated and finding the most effective way to reach them with our message is a constant and evolving challenge. Where OMD has added real value for us is their ability, on a consistent basis, to deliver and execute stand-out media campaigns which can be applied and adapted locally to work across multiple markets. The work we get is strategic, high quality and, importantly, closely aligned to our business goals.”
He continues, "OMD are a valued business partner and we look forward to extending our close and productive working relationship with the team."
Please login with linkedin to comment
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]