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Reading: OMA highlights OOH's charitable side
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B&T > Media > OMA highlights OOH's charitable side
Media

OMA highlights OOH's charitable side

Staff Writers
Published on: 6th January 2014 at 11:51 AM
Staff Writers
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The outdoor advertising industry is spruiking its charitable side with ‘talking’ billboards that claim to have “more depth” than we realise.

One of the ads reads: “Sure I encourage shopping…But I raise money too.”

While another said: “I’ve got more depth than you may realise. Billboards fund lots of good stuff like charity campaigns.”

Created by creative agency Bom & Raised, the campaign aims to prmote lesser known facts about outdoor advertising.

Charmaine Moldrich, chief executive of the Outdoor Media Assocation (OMA) said: “Outdoor advertising is the only media that gives back to the community in this way, subsidising public amenities, including bus shelters, public toilets, park benches and transit infrastructure, as well as contributing to council fees and superannuation.”

“It’s not a well-known fact in the community and we want to let people know how much we really contribute but we didn’t want to be too earnest about it.”

The campaign launched on New Years Eve across the nationwide inventory of OMA’s members including Adshel, APN Outdoor, Bishopp, Executive Channel, Goa, iOM, JCDecaux, Metrospace, oOh! Media, Paradise Outdoor Advertising, ROVA.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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