OMA highlights OOH's charitable side

OMA highlights OOH's charitable side

The outdoor advertising industry is spruiking its charitable side with ‘talking’ billboards that claim to have “more depth” than we realise.

One of the ads reads: “Sure I encourage shopping…But I raise money too.”

While another said: “I’ve got more depth than you may realise. Billboards fund lots of good stuff like charity campaigns.”

Created by creative agency Bom & Raised, the campaign aims to prmote lesser known facts about outdoor advertising.

Charmaine Moldrich, chief executive of the Outdoor Media Assocation (OMA) said: “Outdoor advertising is the only media that gives back to the community in this way, subsidising public amenities, including bus shelters, public toilets, park benches and transit infrastructure, as well as contributing to council fees and superannuation.”

“It’s not a well-known fact in the community and we want to let people know how much we really contribute but we didn’t want to be too earnest about it.”

The campaign launched on New Years Eve across the nationwide inventory of OMA’s members including Adshel, APN Outdoor, Bishopp, Executive Channel, Goa, iOM, JCDecaux, Metrospace, oOh! Media, Paradise Outdoor Advertising, ROVA.

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]