Nokia is shooting for the moon in an experiential campaign this month to push its latest Lumia range of phones, with a blacked-out pop-up store in Sydney with a giant moon.
As the Finnish company looks to push its new range of smartphones, seen as make or break by many analysts, they have turned to the darkened pop-up store featuring a large-scale moon, getting people to test out its low-light photo capabilities.
The campaign was conceived by Fuel Communications, Nokia’s PR agency in Australia, the concept was created and developed by the Australian creative collective, The Glue Society and produced by production company Will O’Rourke.
Jolaine Boyd, head of marketing, Nokia Australia said: “We know consumers use their phones to photograph those unplanned moments that take them by surprise. This campaign is about providing that inspiration point.
“We wanted to be bold and come up with a unique way to get the Nokia Lumia smartphones into the hands of consumers so they can put the key USP of the handset – low light imaging – to the test and capture something beautiful.”
James Dive and Paul Bruty from The Glue Society said, "The moon has inspired people and artists for thousands of years. And even today, despite all the scientific knowledge and investigation, there is still something rather mysterious and magical about its presence."
The Lumia Moon pop-up is open daily from 10.00am until Sunday, 25 August 2013 at 399 George Street, Sydney CBD.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]