Nissan turns Instagram into 'JUKEbox'
An audiovisual track made entirely from Instagram videos submitted for fans has been created for the Nissan JUKE campaign created by Whybin\TBWA Group Melbourne.
Electronic music producer Touch Sensitive and audio-visual master Ego collaborated on the track.
Whybin\TBWA Group Melbourne created the campaign (below) which highlighted the handling performance of the vehicle and asked fans to point, shoot and tag, Instagram videos to be remixed by famous DJs.
Contributors will be able to attend the track’s launch event in Melbourne on November 21 with the event also to be streamed live.
Andrew Scott, CEO Whybin\TBWA Group Melbourne, said: “This innovative project is truly holistic; combining the best talent and skills from across the group including Whybin\TBWA, Eleven PR, Integer and the Digital Arts Network, to create something new and sharable that will drive results.”
http://www.youtube.com/watch?v=iejeXAgEFyM
CREDITS: Client: Nissan Australia Creative agency: Whybin\TBWA Group Melbourne PR: Eleven PR Event management: Integer Digital: Digital Arts Network Content Production: Infinity Squared Artist Consultancy: Level Two
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