Nine looks to drama and reality in 2014 to keep pace with rival Seven

Nine looks to drama and reality in 2014 to keep pace with rival Seven
B&T Magazine
By B&T Magazine



The Nine Network will look to continue its momentum from this year into next with a new stable of Australian drama and refresh of its reality shows.

Nine's big new drama hope for 2014 will be Love Child, which "tells the stories of young women and men fighting an unjust system in a world on the brink of change", and which is due to go to air early next year.

The network, which this year acquired affiliates in Adelaide and Perth, has also revealed two new big name coaches for its hit talent show The Voice, with Kylie Minogue and The Black Eyed Peas' will.i.am joining the ranks, linking up with current judges Ricky Martin and Joel Madden.

Spin-off The Voice Kids will also be led by Madden, alongside Delta Goodrem.

Other new dramas Nine will be pinning their 2014 hopes on include series Gina Rinheart and convicted drug smuggler Schapelle Corby, while also a new series called Fat Tony & Co. which will be based on the true story of one of Australia's most notorious criminals, Tony Mokbel.

Two new international formats will get the Nine treatment next year. These include When Love Comes To Town, a format in which 12 single city girls travel the country in a bus looking for the perfect man, plus Married at First Sight, which is a documentary series which puts relationships under the microscope.

"It’s described as “the most talked about format to come out of MIPCOM 2013, Married at First Sight works with leading relationship experts to carefully match-make eight Australian singles into four married couples, who each meet each other – for the very first time – at their wedding."

Nine has said with less than one week remaining in the 2013 official television ratings survey period, the network will claim the title of Australia’s most watched network across all key demographics for the second year running.

“The Nine Network will end 2013 as Australia’s most watched network for the highly coveted advertiser demographics of People 25-54, 18-49 and 16-39 and the only network to post year-on-year audience share growth across all key demographics and Total People,” the nextwork said in a statement.




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