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Reading: Nike makes a splash to launch new ‘FlyKnit’ trainer
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B&T > Advertising > Nike makes a splash to launch new ‘FlyKnit’ trainer
Advertising

Nike makes a splash to launch new ‘FlyKnit’ trainer

Staff Writers
Published on: 28th August 2013 at 10:02 AM
Staff Writers
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Nike, in partnership with Mindshare, decided to make a bit of a splash at Sydney’s recent annual City2Surf run by enlisting Branding by Air to build, launch and fly a four-metre model of their new ‘FlyKnit’ running shoe around Sydney's coastline. 

Sydney's annual City2Surf run is a national icon, attracting over 85,000 runners each year, with many more spectators lining the route.

It was no easy feat to create an airworthy giant shoe from scratch, but despite the tight deadline, the Branding by Air team managed to pull it off, alongside its accompanying banner.

Branding by Air said the campaign caused quite a stir on the day, with the big trainer becoming a major topic of conversation amongst competitors and supporters.

They added that the original proposal consisted of ground based event ideas “with a sprinkling of aerial”, that was until someone asked: “Can we attach that giant shoe idea to a helicopter?”

Don’t miss The Brief from May when B&T took a closer look at the growing force that is aerial advertising

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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