News Corp Australia has undertaken one of its “biggest and most ambitious campaigns” as it pushes for more resources in Western Sydney.
The ‘Fair Go for the West’ campaign, led by The Daily Telegraph and NewsLocal, has National Australia Bank, Crown Resorts and Harvey among its sponsors and Nova 96.9 and Seven as its media partners.
Brett Clegg, NSW state director for News Corp Australia, said: “Western Sydney is a heartland of The Daily Telegraph. With ‘Fair Go for the West’, we want to achieve real change for those living and working in the area; and we also want to change perceptions and celebrate the best the west has to offer.”
The 57-day campaign highlights the “stark disparity” in the distribution of resources across infrastructure, health, emergency services, roads and jobs across Sydney and aims to drive sustainable, positive change.
The Daily Telegraph editor Paul Whittaker said: “By any measure, the West is short changed when it comes to funding, infrastructure spending and transport, medical services and hospitals.”
“If it isn’t good enough for Western Sydney, it isn’t good enough for NSW and it isn’t good enough for Australia.”
All the details around what ‘Fair Go for the West’ will comprise are yet to be released, but a ‘Rock Bus’ will tour the area for two weeks in May.
The bus will offer live entertainment, sausage sizzles and other activities. There will also be prizes up for grabs throughout the campaign.
Other corporate sponsors include NRMA Road Services and the University of Western Sydney.
Western Sydney sporting teams the Western Sydney Wanderers, Western Sydney Giants and Penrith Panthers will support the campaign.
Western Sydney “born-and-bred” ambassadors Michael Clarke, Penrith Panther’s Jamal Idris, Western Sydney Wanderer’s Mark Bridge, Seven newsreader Chris Bath and Nova’s Kate Ritchie will be featured.
Crown Resorts chairman James Packer said: “Western Sydney is the engine room for this city; providing major growth and employment opportunities for NSW. It’s for these reasons Crown Resorts will base its employment and training programs in Western Sydney and we fully support The Daily Telegraph’s campaign.”
Western Sydney statistics:
- Western Sydney has 200,000 less jobs than required to meet the needs of its workers
- One GP doctor services 1049 in Western Sydney compared with one per 754 residents in Sydney’s north, east and south
- The total annual vehicle kilometres travelled for south-west and outer west of Sydney grew by 23 per cent over the past two decades, compared with the rest of Sydney which grew by an average of 2.3 per cent.
- Western Sydney only receives $3 million of the $311 million NSW arts budget – less than 1 per cent
- Only 28.5 per cent of people aged between 25 and 34 have university qualifications, compared to 50.6 per cent for the rest of Sydney
Please login with linkedin to comment
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]