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Reading: NSW Health campaigns for immunisation with new app
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B&T > Advertising > NSW Health campaigns for immunisation with new app
Advertising

NSW Health campaigns for immunisation with new app

Staff Writers
Published on: 5th April 2013 at 10:12 AM
Staff Writers
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NSW Health has launched an integrated campaign to highlight the importance of vaccinating children on-time.

The 'Save the date' campaign, which is centred round a mobile app created by VML, also includes spots in TV, radio, out of home, print and online created by both GPY&R and VML.

The app, for iPhone and Android, features practical information on the importance of vaccinating on time and tools that allow users to create a personalised schedule for their children featuring name, age, profile photo and doctor’s information.

It then sends reminders of due dates for vaccinations and facilitates doctor contact to book an appointment.

GPY&R and VML have worked alongside NSW Health on a number of public health initiatives.

GPY&R ECD Julian Watt said: "We felt it important that this campaign celebrated the health of kids, not mandate it. As such, it's a fun, inspiring campaign that crosses all media touch points.”

MD of VML, Aden Hepburn said: “It was an innovative approach by NSW Health to adopt this technology, taking a step beyond broadcast public service messaging, and now it has the potential to drive behavioral change to make a real world difference.”

The app can be downloaded from iTunes and Google Play.

Credits: client NSW Health, digital agency VML, MD Aden Hepburn, creative agency GPY&R, ECD Julian Watt

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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