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B&T > Uncategorised > Mobile banking passes 6 million . . . fast
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Mobile banking passes 6 million . . . fast

Staff Writers
Published on: 1st March 2013 at 10:16 AM
Staff Writers
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Using a mobile phone for banking passed through 6 million users in Australia in the September quarter 2012, which was six months faster to that mark than Internet banking a white paper has revealed.

While Internet banking took 15 quarters (3.75 years) to be adopted by 6 million users in Australia, mobile banking took only 13 quarters (3.25 years) to reach the same mark.

The Market Intelligence Strategy Centre (MISC), recently released, white paper Remote Banking Futures, argues that the quicker uptake of mobile banking is indicative of that technology’s likely further penetration into the market.

It says that the main restriction on the technology’s growth lies with the banks’ willingness to develop further functions for the platform.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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