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Reading: Messi dons LEDs for Adidas
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B&T > Advertising > Messi dons LEDs for Adidas
Advertising

Messi dons LEDs for Adidas

Staff Writers
Published on: 2nd August 2013 at 10:44 AM
Staff Writers
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Footballer Leo Messi is the star of a new UK-produced campaign for Adidas.

The campaign, called ‘Speed of light’, shows FC Barcelona player Messi donning an LED suit and kicking an LED football.

Hundreds of LEDs were sewn into Messi’s Adidas Techfit gear for the ad, which promoted the ‘light in motion’ design of his new Adidas football boot.

The spot, by Iris Worldwide's London office, ends with the line ‘light up the pitch’.

http://www.youtube.com/watch?v=yjjb_Dy7tXg

CREDITS:

Client: Adidas; agency: Iris Worldwide, London; creative: Adam Fish; managing partner: Henry Scotland; agency producer: Sophie Horner; account director: Simon Voxall; Adidas global brand director: Thomas Van Schaik

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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