M&C Saatchi has called on comic book heroes in its new campaign for sports brand Skins, with print and digital executions for the Power Shorts range.
Marvel Comics veteran, illustrator Jean Sebastian Rossbach, has created the campaign featuring three brand ambassadors, NRL’s Johnathan Thurston, Tom Rockliff (AFL) and Matt Toomua (Rugby Union).
Marketing manager Erin Chapman said: “SKINS are very excited to launch our Power Shorts campaign. The Skins Power Shorts are an Australian first, and we have worked very hard to create a campaign that differentiates us from the rest of the pack and positions us as an industry leader.”
