The days of advocating boycotts based on a company’s environmental practices could be numbered with proposed changes to consumer law gaining political support.
Groups such as GetUp! who promote boycotts based on a company’s alleged negative environmental practices could be prosecuted under consumer law, The Australian reports.
In practice, section 45D of the Competition and Consumer Act currently prevents trade boycotts. However, 45DA carries an exemption that says actions that are “substantially related to environmental or consumer protection” are ok.
Parliamentary secretary for agriculture Richard Colbeck told The Australian there will be a “complete review of the act” to “bring a level playing field back so that environment groups are required to comply with the same requirements as business and industry”.
A Greenpeace analysis of the act has found that if the exemption was removed the effected company or the Australian Competition and Consumer Commission (ACCC) could bring an injunction against the boycott, “non-punitive orders (community service or probation) or even damages”.
Aware of the tricky legal issues surrounding boycotts, a Greenpeace spokesperson told B&T the group avoids calling for boycotts and instead aims to provide consumers with information about a product.
Last year Greenpeace pushed its ‘#rejectjohnwest’ campaign which highlighted the brand’s fishing practices.
Simplot, the owner of the John West brand, was unable to comment on the news today.
Please login with linkedin to comment
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]