Travel and lifestyle site lastminute.com.au has launched a tactical ad following cyclist Lance Armstrong’s much publicised interview with Oprah last week.

The ad, running in Mx newspaper, suggests the disgraced athlete might be in the market for a last minute escape in the wake of the interview and the subsequent backlash he has received.

Lastminute.com.au GM Kirsty Labruniy said: “The lastminute.com.au brand is a cheeky one so we saw the Lance Armstrong controversy as an opportunity for us to put something in the market that is a little tongue-in-cheek.

“While you can book hotels up to six months in advance on our site, a large percentage of our bookings do come at the last minute, perfect for those awkward situations when you’d just rather be somewhere else fast.

“I think it’s fair to say Lance probably wouldn’t mind escaping to somewhere remote without TV, phone and internet reception right about now.”