A collaboration between digital agency Bullseye Digital (New Zealand), word of mouth marketing agency Soup and 90 Seconds TV, is behind the integrated campaign, L'Oreal New Zealand has launched this week.

A website, howfar.co.nz, for the cosmetics company new anti-aging skincare range – Revitalift Laser X3, features interactive content as well as mobile responsive design.

It was soft launched to 700 targeted Soup influencers prior to this week, when it publically launched via TVC and outdoor media.

The video content on the site was filmed by 90 Seconds TV, and asks New Zealand women how far they would go for younger-looking skin.

The Soup influencers are part of a launch team, creating content for the website by taking part in a 30-day trial and sharing their product feedback on the website’s dedicated community forum.

Claire Stewart, Bullseye Digital (NZ)’s business director for NZ said: “This campaign is a great example of bringing specialist agencies together to deliver a fully integrated solution, unique to L’Oreal.”