Komli kicks off Chinese network

Komli kicks off Chinese network

Digital group Komli Media’s Australian Chinese Network is launched today.

Covering news, property, social and search, the network includes the most popular Australian-based Chinese news websites, as well as China-based websites popular with local Chinese communities.

The content categories of the Australian Chinese Network include the Australian Chinese Property Network, covering the leading Chinese language property websites in China and Australia, the Chinese Social and Search Network, covering the leading Chinese social and search sites and portals, and the Chinese News, Business, Finance and Travel Network, covering the most popular sites in China and for Chinese nationals in Australia.

Advertising options with the Australian Chinese Network include brand display, mobile advertising, eDM, social media and search.

Tasneem Ali, international business director at Komli, said: “We have built a specialised team at Komli focused on engaging with Chinese nationals here in Australia and in China. We have a Weibo expert on staff.”

Weibo is China’s most popular social network, with similar features to Facebook.

Ali (pictured) added: “It’s impossible to overstate the importance of Chinese audiences to most advertisers in Australia. China is our biggest trading partner and is fast closing in on the US to become the world’s largest economy. In China, consumers have an enormous appetite for western products. And locally, China comes third, after the UK and New Zealand, as the most popular birthplace for Australian residents born overseas.” 

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]