Content agency Kontented has been recruited by Kennards Hire to create a new brand identitiy and formally launch the company into the New Zealand market.
The family owned equipment hire business picked Kontented following a four-way pitch.
Matt Hankin (pictured), head of Marketing for Kennards Hire, said: “We were lucky to have so many creative ideas throughout the pitch process and we knew straight away that the team at Kontented would fit in perfectly from a cultural point of view. The added value they offered with some very creative ideas made the selection easy.”
The agency will manage the transition to the new branding including creative and sponsorships as well as TVCs and digital campaigns.
Kontented will also manage entry strategy for the brand as it moves to take over the nine Auckland branches and single Wellington shop of the McEntee Equipment Hire business Kennards acquired in 2012.
Kate Edwards, managing director Kontented, said: “Our team is so excited to be working Kennards Hire at this pivotal time in the company’s history. I believe this to be only the beginning of a long and fruitful creative relationship between two straight talking, independent Aussie brands.”